Cost per acquisition calculator
Cost per connect flatters every channel. Enter spend, connects and first transactions to see what a transacting wallet actually costs, per channel and blended.
| Channel | Spend | Connected | First tx | CPA | Activation | |
|---|---|---|---|---|---|---|
$ | $29.51 | 14.5% | ||||
$ | $19.40 | 11.7% | ||||
$ | $25.53 | 24.7% | ||||
$ | $4.27 | 31.5% |
- Total spend across channels
- $59.5k
- Wallets connected
- 20,200
- Made a first transaction
- 3,240
- Activation rate
- 16.0%
- Blended CPA
- $18.36$2.95 per connect
- LTV to CPA ratio
- 11.4:1
- Gross margin per wallet
- $191.64
- Wallets acquired
- 3,240
- Total spend
- $59.5k
Median cost per transacting wallet by channel.
A connected wallet is not an acquisition
Most dashboards divide spend by wallets connected, which is why reported CPA in web3 looks impossibly good. Connecting is free, reversible and often incentivised; it tells you almost nothing about whether you bought a user. This tool asks for both numbers so you can see the two side by side.
Cheap channels are usually cheap for a reason
Quest platforms and airdrop campaigns reliably produce the lowest cost per connect and, very often, the highest cost per retained wallet. Compare CPA against a cohort's actual churn before you shift budget: a channel with double the CPA and half the churn is the cheaper channel.
What to do with a bad ratio
If your LTV to CPA ratio is under three, the instinct is to cut spend. Look at activation first: a channel converting 14 percent of connects into transactions has more headroom in onboarding than in bidding.
Reactivation is the other lever
A dormant wallet you already paid for costs a fraction of a new one, which is usually the fastest way to move a blended CPA that will not budge.