Cost per acquisition calculator
Cost per connect flatters every channel. Enter spend, connects and first transactions to see what a transacting wallet actually costs, per channel and blended.
| Channel | Spend | Connected | First tx | CPA | Activation | |
|---|---|---|---|---|---|---|
| $29.51 | 14.5% | |||||
| $19.40 | 11.7% | |||||
| $25.53 | 24.7% | |||||
| $4.27 | 31.5% |
Organic and referral acquires a transacting wallet for $4.27, against $29.51 on Paid social. At an LTV of $210 your blended ratio is 11.4 to 1, which leaves room to spend harder on the cheap end.
A connected wallet is not an acquisition
Most dashboards divide spend by wallets connected, which is why reported CPA at blockchain companies looks impossibly good. Connecting is free, reversible and often incentivised; it tells you almost nothing about whether you bought a user.
This tool asks for both numbers so you can see the two side by side. The gap between cost per connect and cost per acquisition is your activation problem stated in currency.
Cheap channels are usually cheap for a reason
Quest platforms and airdrop campaigns reliably produce the lowest cost per connect and, very often, the highest cost per retained wallet. The spend buys attention that leaves the moment the incentive stops.
Compare CPA against a cohort's actual churn before you shift budget. A channel with double the CPA and half the churn is the cheaper channel, and the blended number will never show you that.
What to do with a bad ratio
If your LTV to CPA ratio is under three, the instinct is to cut spend. Look at activation first: a channel converting 14 percent of connects into transactions has more headroom in onboarding than in bidding.
Reactivation is the other lever. A dormant wallet you already paid for costs a fraction of a new one, which is usually the fastest way to move a blended CPA that will not budge.