Wallet reachability score
You cannot retain a wallet you cannot reach. Score how much of your base is addressable today, weighted by how durable each channel really is.
Your channels
Enter how many wallets you can reach on each channel. Weights reflect how durable each one is.
Confirmed, not bounced. The only channel that survives a device change.
Wallets that can receive an onchain-native message today.
App or browser push, live in the last 90 days.
Farcaster, Telegram or Discord handles you can DM.
Share of reachable wallets addressable on more than one channel.
You can run real campaigns, but roughly half your value is sitting in wallets you cannot speak to.
Closing a quarter of the gap on verified email addresses would lift your score by roughly 14 points. It is the largest weighted headroom in your base right now.
Ask at the moment of value, not the moment of exit
A wallet that has just got value from your product is more likely to share a channel than one asked during an offboarding flow.
Overlap is higher than teams assume
The same engaged wallet tends to opt into everything. If you have not measured overlap, assume some, because pretending it is zero inflates your score.
Push decays without you noticing
Push tokens go stale over time through reinstalls and permission resets. Score push on tokens that delivered in the last 90 days, not on lifetime opt-ins.
Reachability is per segment, not per base
Your whales are almost always more reachable than your long tail. A base score of 40 can hide a top-decile score of 80, which changes what you should build first.