OnchainSuite and Addressable
Addressable helps blockchain companies target ads and attribute acquisition by matching wallets to Web2 identities. OnchainSuite works the other half of the funnel, keeping and re-activating the users you already have.
Why blockchain companies choose OnchainSuite over Addressable. Addressable is about finding and targeting new wallets through ads. OnchainSuite is about retaining and re-engaging existing ones through owned in-app and email channels triggered by on-chain behaviour.
Reads both lanes. What customers do in your app and what their wallets do on-chain go onto one record, with no export to prepare.
Reaches wallets with no email. An in-app message needs only the wallet, so customers who never gave you an address still hear from you.
Loops that stop when the customer acts. A Loop waits, sends by email or in-app, and ends the moment the action is recorded on the contract.
OnchainSuite and Addressable, side by side.
What teams like about Addressable.
- Wallet-based ad targeting
- Cross-channel acquisition attribution
- Campaign measurement for crypto
- A good fit for paid growth teams
Addressable is the better call when your priority is paid acquisition and tying ad spend to on-chain outcomes.
Running both. Acquire wallets with Addressable, then retain and re-engage them with OnchainSuite. Two halves of one funnel.
You give up nothing you have already set up.
- 01Tell us where your community livesA contract address, a project name or your website. We find the contracts and the holders.
- 02Bring in the records you already holdEmail lists, app accounts and wallets. You give up nothing you have already set up.
- 03Connect a channel and sendVerify a sending domain for email, or add the SDK for in-app, then start your first Loop.
OnchainSuite and Addressable, answered
Which do I need?
Different halves of the funnel. Addressable acquires wallets through ads; OnchainSuite retains and re-engages them.
Does Addressable send retention messages?
No. It handles acquisition and attribution. OnchainSuite owns owned-channel retention.
Can they work together?
Yes. Acquire with Addressable, retain with OnchainSuite.
