OnchainSuite and Braze
Braze runs cross-channel messaging for large consumer apps. OnchainSuite brings that always-on model to blockchain companies, built around wallets and on-chain behaviour instead of Web2 profiles, and it does not need a data engineering project to start.
Why blockchain companies choose OnchainSuite over Braze. Braze is powerful, but it is organised around Web2 identity and app SDKs. It has no wallet identity and no chain triggers. OnchainSuite gives protocol teams the same orchestration on an on-chain foundation, at a fraction of the setup.
Reads both lanes. What customers do in your app and what their wallets do on-chain go onto one record, with no export to prepare.
Reaches wallets with no email. An in-app message needs only the wallet, so customers who never gave you an address still hear from you.
Loops that stop when the customer acts. A Loop waits, sends by email or in-app, and ends the moment the action is recorded on the contract.
OnchainSuite and Braze, side by side.
What teams like about Braze.
- Orchestration that scales to millions
- Rich cross-channel journeys
- Strong analytics and experimentation
- A mature integrations ecosystem
Braze is the better call when you are a large consumer app with a Web2 identity graph that needs enterprise governance and scale.
Running both. Big orgs can run Braze for Web2 channels and OnchainSuite for the wallet-native, on-chain-triggered layer.
You give up nothing you have already set up.
- 01Tell us where your community livesA contract address, a project name or your website. We find the contracts and the holders.
- 02Bring in the records you already holdEmail lists, app accounts and wallets. You give up nothing you have already set up.
- 03Connect a channel and sendVerify a sending domain for email, or add the SDK for in-app, then start your first Loop.
OnchainSuite and Braze, answered
Can Braze message wallets?
Not on its own. Braze targets known users on channels tied to Web2 identifiers. OnchainSuite reaches wallets directly with in-app push.
Is OnchainSuite cheaper?
Usually. The Suite plan starts at $39 a month on Launch, with no enterprise minimum, against Braze's contact-sales model.
Does it scale for large protocols?
Yes. Pricing scales with the contacts you bring in, from Launch to Enterprise.
How is on-chain data handled?
We read cross-chain activity into clean events and segments, so you skip the data engineering.
